Perry: Nissan Won’t Lose Money on 2011 Leaf
July 27th, 2010
Cutting-edge technology never comes cheaply. Automakers routinely subsidize it in new cars in new markets to gain a foothold, or even a competitive advantage--and still can lose money on innovation.Does Nissan plan to lose money with its upcoming electric car, the 2011 Leaf? "We don't," says Nissan director of product planning Mark Perry. On hand...
When we wrote about the debate over whether silent electric vehicles should have noise legislated into them, we obviously hit a nerve. Now EV enthusiast Mark Larson has added further data to his original analysis of 1994-2008 traffic death figures from the Fatality Reporting System maintained by the NHTSA. He added a new analysis of injury data...
The big news in green cars today will be the noon release of pricing and ordering information for the 2011 Chevrolet Volt, GM's upcoming range-extended compact electric car. But GM had more noteworthy news today, all the way from the other side of the world. General Motors, the company pilloried for "killing the electric car," is going to build a...
Electric cars have been in the news a lot as of late; a lot of the news is coming from the much-anticipated announcement of the 2011 Chevrolet Volt entry-level price. We have also heard about the Volt battery warranty and the industry reviews of the 2011 Nissan Leaf. Late today, we started hearing about he Mitsubishi electric mini car—the i-MiEV...
With the 2011 Nissan Leaf and 2011 Chevrolet Volt arriving this fall—if you're so lucky to be one of the top names on the list—the electric vehicle buzz is about migrate from social media platforms and signup lists to real dealership showrooms. Barring the exclusive (and somewhat impractical Tesla Roadster), there simply aren't any fully legal EVs...
If you're one of the 50 million Americans reached by Ford's marketing today, you'll know by now that the company launched a new 2011 Explorer sport utility. High Gear has covered the 2011 Ford Explorer from pretty much every angle, including our post earlier today on some fuel-saving tricks it picked up from its hybrid siblings, the Ford Fusion...
The Mitsubishi i-MiEV is an intriguing prospect. On the one hand, it was one of the first breed of usable electric cars to the market. It's a proper car that doesn't feel like a golf cart to drive, and offers all the safety features we've come to expect from regular cars over the years. On the other, it's expensive. Seriously expensive. For a car...
What is an acceptable warranty for an electric car? Three years? Four years? Ten Years? And should customers be able to choose what that warranty level is? That is the question Nissan was asking last week when it sent out a questionnaire to the 16,100 people who have paid out $99 to reserve a 2011 Nissan Leaf. As part of the extensive...
Ford has spent all summer building buzz for the 2011 Explorer, using Facebook, teaser shots, and other means to generate interest. Well, today's the day in which we in the automotive media can finally share the details with the rest of the world. The Explorer is scheduled to be revealed live in several cities across the country--with the the...