Honda Hybrid Reviews

Honda Hybrid Branding: Accord, Civic and Insight Slogans

One of the biggest reasons that the Honda hybrid has become so popular is because the company has been able to create a diversified line of hybrid vehicles that each appeal to a different market. In order to maximize this approach, Honda has had to come up with different branding ideas for each of the Honda hybrid cars. A look at the slogans behind the Honda Accord Hybrid, the Honda Civic Hybrid and the Honda Insight Hybrid will quickly reveal the target market of the car.

Honda Accord Hybrid

The Honda Accord Hybrid is marketed under the slogan “More Power. Less Gas.” This slogan shows that the Honda Accord Hybrid is marketed towards those people who are seeking a high-powered car. People with an interest in car performance will look at the Honda Accord Hybrid.

Honda Civic Hybrid

The Honda Civic Hybrid is marketed under the slogan “The Latest Technology for Everyone”. This reveals that the Honda Civic Hybrid is geared towards the average modern person who is high-tech and mainstream. This is the person who has a cell phone, an mp3 player and a notebook computer. This person wants a Honda Civic Hybrid in order to fit in.

Honda Insight Hybrid

The Honda Insight Hybrid is marketed under the slogan “Aiming for the Lowest Fuel Consumption”. This slogan shows that the target market for the Honda Insight Hybrid is really the individual who wants to stop using so much gas. The Honda Insight Hybrid appeals to eco-conscious people as well as families that want to reduce their gas budget.